Friday, September 3, 2010

a girl called hope - Mercy Ministries rebrand

Mercy Ministries New Zealand is a non–profit organisation working with young women who face life–controlling issues, such as abuse, addictions, depression, eating disorders, self harm and unplanned pregnancy. It exists to provide a future full of hope and potential to every young woman – to show them that they are valued, purposed and above all have a reason to live.

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I recently had the opportunity to take some photographs for the rebranding of this incredible organisation. My photo brief was to embody the idea of hope, to convey messages of freedom, trust, support and future. The photographs needed to be slightly anonymous with lots of light flare effects, so instead of taking a photograph of a person, I needed to make the photograph represent an emotion, a feeling of hope. Hopefully I have succeeded :)

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Ok...and I couldn't resist posting a few 'non anonymous' photographs too. Isn't she gorgeous?
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Gorgeous..
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Thank you SO much Anna & Brittany for being such amazing models! (also for being so patient to wait for the light..... chasing the light...and jumping over a few fences so willingly!) xxx If you want to know more about a girl called hope, they have a stand at Sistas conference next week. Go and say hi! Hope you all have a fab weekend x

7 comments:

  1. This is a lovely shoot and I think you really have captured a feeling of hope and optimism.

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  2. Mercy Ministries is a FANTASTIC organisation. My sister went through the Australian programme a few years ago and has returned full of hope, inspiration, joy and new life. She is a brand new person and I can't even begin to explain just how much Mercy did for her.

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  3. These are amazing. What a great organization to get involved in.

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